2018年6月大学英语六级考试真题答案与详解（第三套）Part I Writing企业和顾客之间信任的重要性一、审题引导(与第1套同理，故略)行二、词汇准备商业关系中“信任”相关的词汇及表达商业关系中“不信任”相关的词汇及表达have faith in信任…，对…有信心distrust v./n.;the absence of trust不信任business ethics商业伦理skeptical/doubtful a.充满怀疑的reputation/celebrity n.名声，名誉uncertain customers犹豫不决的顾客customer review顾客评价lack a feeling of security缺乏安全感win/earn the reputation,/public praise for赢得口f碑without a safety net/.the guarantee没有保障brand loyalty品牌忠诚度cheat/deceive/,fraud v./u.欺骗a high-quality product高品质的产品misleading a,使人误解的provide good after sales/customer service提供良好的售后服务misrepresent the facts about a product歪曲protect customer's privacy保护顾客的隐私产品情况deliver/live up to/stick to one's promises;fulfill the commitmenttrap/pitfall.陷阱，圈套兑现承诺illegal action违法行为the transparency of information信息透明cross the bottom line of morality跨越道德的trust-based marketing以信任为基础的营销底线create a competitive advantage for a firm over its rivals为企业创poor user experience差劲的用户体验造压倒对手的竞争优势make promises you can't keep做出无法兑现gain tangible benefits from building trust从建立信任中获得实实的承诺在在的好处charge frequent users higher fees杀熟第一段：由流行语引出全文话题：市场中的“信任危机”在扩散。第二段：提出论点“互信比以往更重要”并从反面论证。①从企业角度：信任缺失对于企业生存的威胁。②从整个经济角度：信任的消解阻碍经济长远发展。批判错误做法“空谈信任”。第三段：总结观点，并提出解决办法：提出正确做法“双方自觉践行承诺”。四、下笔成文满分范文参考译文①Recently,an expression“boats of trust sink①最近网络上流行一句话叫“信任easily"has become popular online.2 Indeed,a trust的小船说翻就翻”。②的确，当下市场中crisis is spreading through our market-we first keep a“信任危机”正在蔓延一网购时，我们close eye on companies'credit scores instead of products先关注的并非商品本身，而是商家信用themselves when shopping online;restaurants mostly ask指数；走进餐馆，商家多半要求顾客先付customers to pay first.Both businesses and customers款后消费。③无论是商家还是消费者，are losing faith in each other.大家都变得越来越难以信任对方。D However,it doesn't mean trust between①然而，这并不意味着商家与顾客businesses and customers is outdated.2 On the之间的互信已经不合时宜。②恰恰相contrary,we need it more than ever.3 More反，我们从未比现在更需要这种互信。businesses,for example,are perceiving customers'③比如说，越来越多的企业如今正将顾客trust as their core competitiveness.4 As customer的信任当作核心竞争力。④因为在这个reviews can be easily found online in this information信息时代，上网查看顾客口碑轻而易举，era,losing one customer's trust means losing失去一个顾客的信任可能意味着失去一numerous customers'trust,even the whole market.大批顾客的信任，甚至失去整个市场。5 Besides,destroying trust would hinder economic⑤此外，信任的消解会阻碍经济发展。development.6Once trust slips away,people full of⑥一旦信任丧失，人们会对市场充满疑doubts are less willing to purchase or invest.虑，其消费、投资的意愿都会下降。⑦这DConsequently,the long-term economic growth will会导致整个经济失去长远发展的动力。lose momentum.DHence we can see the urgent need of building①可见，市场中太需要商家和消货者trust between businesses and customers.②But建立互信了。②但仅仅把“相信我吧”这saying "just trust me"is woefully inadequate in句话挂在嘴边，在现今充满怀疑的市场中today's skeptical market.3Only when both parties根本无济于事。③唯有商家和顾客双方take the responsibility to deliver promises,can we都切实肩负起信守承诺的责任，我们才能establish a healthy market and benefit greatly from it.构建一个健康的市场并从中大获禅益。sink[sk]u.下沉，沉没spread through蔓延，扩散faith[fe0]n.信任，信心hinder['hindar]u.阻止，妨碍·进阶表达·普通表达高级替换表达关注care about;pay attention tokeep a close eye/watch on耗尽，用尽use all of...;finish..slip away;...be used up是远远不够、无济于事的be not enoughwoefully/utterly inadequate原因状语从句：Ascustomer reviewscan be easily foundonlinein this information era.:连词主语被动谓语地点状语时间状语主句：losing one customer's trustmeans宾语从句：youmight losenumerous customers'trust,主语谓语主语谓语宾语1even the whole market.宾语2行五、写作储备Trust is hard-won and easily lost.立信难，失信易。The challenge for brands today is determining how to use the voice of the consumer to theiradvantage,.The best solutions share the same core element:trust,现今对于各个品牌的挑战是：确定如何利用顾客的声音为自己带来好处。所有最佳解决之道都有一个共同的核心要素：信任。The main benefit of trust is customer loyalty,which in turn leads to a longer term relationship,greater share of wallet,and higher advocacy or word-of-mouth.信任主要的好处在于客户忠诚，而客户忠诚又可以带来更长期的关系、更大的荷包占有率，以及更好的推荐或口碑。In situations of perceived risk or vulnerability,trust has the role of a safety net,helping thecustomer to make a decision by minimizing uncertainty and risk.The insecurity about the long timehorizon of delivery,as well as the inability to test the service before actual consumption makes trust avaluable decision factor for customers of service organizations..在感知到风险和易损性的情况下，信任起到一个保护网的作用，通过最小化不确定性和风险的方式帮助顾客做出决策。对于长时间配送的不安，及实际购买之前服务的无法试用，使信任成为服务提供机构顾客的一项宝贵的决策因素。六、高分模板(参见本次考试第1套)Part IIIReading ComprehensionSection A家用机器人并不遥远行一、总体分析本文选自The Independent《独立报》20l6.6.21文章Domestic robots are a not too distant reality(家用机器人并不遥远)。脉络：提出新事物“马斯克准备开始新的尝试：将人工智能用于家用机器人”(第一段)一借马斯克已有尝试“Tesla Motors努力将电动车带人大众市场、SpaceX努力使人类能够生活在其他星球”，说明新尝试值得期待（第二段）一反驳担忧者观点“机器人很可能有一天会消灭人类”，并引读者畅想“拥有家用机器人的美好”（第三、四段）一总结全文，表明作者观点：我们应欢迎马斯克的新尝试（第五段）。3